Miller Lite
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 Golf Heavy Duty Divot Tool MILLER LITE ball MARKER $3.00 Time Remaining: 22d 18h 51m Buy It Now for only: $3.00 |
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 Miller Lite Stand or Carry Golf Bag Nice $29.99 Time Remaining: 27d 4h 6m Buy It Now for only: $29.99 |
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 MILLER LITE LOGO GOLF BALL $4.00 Time Remaining: 9d 35m Buy It Now for only: $4.00 |
 LOGO GOLF BALL MILLER LITEBEERNEW $6.99 Time Remaining: 2d 20h 19m Buy It Now for only: $6.99 |
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 LOGO GOLF BALL MILLER LITEOLDER LOGO $5.99 Time Remaining: 18d 3h 23m Buy It Now for only: $5.99 |
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 MILLER LITE LOGO GOLF BALL $6.99 Time Remaining: 6d 22h 55m Buy It Now for only: $6.99 |
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 MILLER LITE BEER BLUE LETTER W GOLD TRIM LOGO GOLF BALL $2.99 Time Remaining: 27d 17h 2m Buy It Now for only: $2.99 |
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 MILLER LITE BEER ALCOHOL LOGO GOLF BALL BALLS $2.09 Time Remaining: 14d 44m Buy It Now for only: $2.09 |
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 1 MILLER LITE MGD BEER ALCOHOL LOGO GOLF BALL BALLS $2.98 Time Remaining: 5d 2h 21m Buy It Now for only: $2.98 |
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 Miller Lite White Visor Hat $1.99 Time Remaining: 1d 20h 50m |
 MILLER LITE LIGHT BEER LOGO GOLF BALL $5.88 Time Remaining: 27d 17h 2m Buy It Now for only: $5.88 |
 MILLER LITE LIGHT BEER LOGO GOLF BALL $3.97 Time Remaining: 27d 17h 3m Buy It Now for only: $3.97 |
 1 MILLER LITE BEER LOGO GOLF BALL BALLS BLUE OUTLINE $3.99 Time Remaining: 3d 1h 27m Buy It Now for only: $3.99 |
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 1 MILLER LITE BEER ALCOHOL LOGO GOLF BALL A $2.99 Time Remaining: 5d 2h 23m Buy It Now for only: $2.99 |
 1 MILLER LITE BEER LOGO GOLF BALL BLUE WHITE $1.96 Time Remaining: 14d 44m Buy It Now for only: $1.96 |
 MILLER LITE LIGHT BEER BLUE CIRCLE A TRUE PILSNER BEER LOGO GOLF BALL $4.99 Time Remaining: 27d 17h 3m Buy It Now for only: $4.99 |
 1 MILLER LITE BEER LOGO GOLF BALL LITE WITH MILLER SHIELD $4.04 Time Remaining: 5d 2h 22m Buy It Now for only: $4.04 |
 1 MILLER LITE BEER LOGO GOLF BALL BLUE $4.99 Time Remaining: 3d 1h 27m Buy It Now for only: $4.99 |
 MILLER LITE LIGHT BEER VINTAGE LOGO GOLF BALL $5.99 Time Remaining: 27d 17h 3m Buy It Now for only: $5.99 |
 1 MILLER LITE BEER LOGO GOLF BALL A TRUE PILSNER BEER $4.85 Time Remaining: 5d 2h 23m Buy It Now for only: $4.85 |
 MILLER LITE LIGHT BEERTOWN COUNTRY DIST LOGO GOLF BALL $1.99 Time Remaining: 27d 17h 3m Buy It Now for only: $1.99 |
 MILLER LITE LIGHT BEERMILLER LITE IN BLUE CIRCLE LOGO GOLF BALL $5.88 Time Remaining: 27d 17h 3m Buy It Now for only: $5.88 |
 Ogio Chaos Miller Lite Golf Bag NWT $40.00 Time Remaining: 6d 19h 22m Buy It Now for only: $49.99 |
 1 MILLER LITE BEER LOGO GOLF BALL BALLS $5.99 Time Remaining: 3d 1h 25m Buy It Now for only: $5.99 |
 1 MILLER LITE BEER HIGH LIFE LOGO GOLF BALL BALLS $5.99 Time Remaining: 3d 1h 26m Buy It Now for only: $5.99 |
 MILLER LITE LIGHT BEERVINTAGE A FINE PILSNER BEER LOGO GOLF BALL $5.88 Time Remaining: 27d 17h 4m Buy It Now for only: $5.88 |
 MILLER LITE LIGHT BEERYELLOW CIRCLE A TRUE PILSNER BEER LOGO GOLF BALL $5.99 Time Remaining: 27d 17h 4m Buy It Now for only: $5.99 |
 1 MILLER LITE BEER TEXAS LOGO GOLF BALL MILLER TIME $5.99 Time Remaining: 3d 1h 27m Buy It Now for only: $5.99 |
 1 MILLER LITE BEER ALCOHOL LITE TOP SMALL MILLER BELOW LOGO GOLF BALL $5.99 Time Remaining: 29d 2h 51m Buy It Now for only: $5.99 |
 LOGO GOLF BALL LIFE IS GOODMILLER LITE BEERTEXASCOLORFUL $9.99 Time Remaining: 23d 2h 55m Buy It Now for only: $9.99 |
 MILLER LITE BEER LOGO GOLF BALL $4.97 Time Remaining: 9d 20h 43m Buy It Now for only: $4.97 |
 MILLER LITE Beer GOLF CLUB Driver HEADCOVERS set 3 $42.95 Time Remaining: 18d 15h 39m Buy It Now for only: $42.95 |
 MILLER LITE Beer GOLF CLUB Driver HEADCOVERS setof 3 $42.95 Time Remaining: 20d 23h 33m Buy It Now for only: $42.95 |
 Set of 2 Miller LITE Vintage HeadCovers Still in Very Good Condition $99.95 Time Remaining: 16d 23h 29m Buy It Now for only: $99.95 |
 Lite Miller Logo Set of 3 Vintage Golf Club HeadCovers In Excellent Condition $119.95 Time Remaining: 8d 2h 18m Buy It Now for only: $119.95 |
Miller Lite
Miller High Life Sponsors YOU!
It's nothing new to see big beer companies sponsoring sports teams, sporting events or even outright owning venues. Bud Lite controls a considerable percentage of the marketing for most of the major sporting events out there (read the NBA and MLB). They're even going to take over the NFL soon. However, Miller has chosen to go a different route with their marketing altogether.
Who is Miller sponsoring? What multimillion-dollar enterprise are they putting their name behind? Well, you can stop looking at major sports teams – Miller's efforts have nothing to do with ball fields, ball teams or ballparks. Instead, they're betting on a different type of sponsorship. They're willing to sponsor you.
What's this? Yes, Miller has chosen to sponsor the average, everyday person, as opposed to putting their name behind ball players. There's even a contract that you can sign:
I, [STATE YOUR NAME], hereby commit to living the highest possible form of the High Life in any and all situations. I pledge never to willingly participate in non-High Life-like activities, including but not limited to: male bathing suit shopping, goatee dying, embroidered golf shirt collar popping, wallet-mirror carrying, denim pant leg rolling, unnecessary nail manicuring, or pet portrait painting. Most importantly, I will uphold my sense of common sense and use it authoritatively when called for to maintain my responsibility to unashamedly, undeniably, and unabashedly live the High Life.
The sponsorship also lets you buy "official" sponsorship merchandise like mugs and other swag branded with the Miller High Life logo and your name. Once you've signed the contract, you've got a sponsorship with the company. They'll even pay you a dollar as a signing bonus. If that sounds a little strange, don't worry. It actually makes plenty of sense from a marketing standpoint and shows where the company's true loyalties lie – with their customers.
Will this particular marketing plan work out well for Miller? Actually, while the company is not necessarily as highly ranked as Bud and others out there, it really could do some good. As mentioned, it does show they're more interested in those who drink their beer, and the savings over paying for sports sponsorships can be put back into the company, into their beer and into their customers. So, in the long run, it might just be pure genius. Then again, it could just be a short-term marketing ploy, but it's interesting, if nothing else.
Poto Cervesia,
Dustin Canestorp
About the Author
Dustin Canestorp is the Founder and General of the Beer Army. Join the ranks of the Beer Army at BeerArmy.com. Take a stand and let the world know your position. If you are going to drink, drink BEER!
What is the alcohol percentage of Miller lite??
maybe i'm just an alcoholic but i never get really drunk from drinking miller lite. Icehouse is the way to go.
Miller Lite has 4.2% alcohol by volume everywhere in the US, except maybe in Utah, where it would be even lower.
Basically, the big 3 light beers made by the US macrobrews (Bud Light, Coors Light and Miller Lite) are all 4.2% ABV.
Icehouse is 5.5% and Icehouse Light is 5%.
http://www.ratebeer.com/Beer/miller-lite/403/
http://www.ratebeer.com/Beer/icehouse/411/
http://www.ratebeer.com/Beer/icehouse-light/3129/
Miller Lite is also rated in the lowest possible percentile in about every category among all beers in the world.
MILLER lite commercial