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How To Wire And Cable Industry Out Of The Woods

Known as economic development, "vascular" and "nerve" of the wire and cable manufacturing industry as an important part of the city shoulder for electricity, communications, industry, the two economic pillars supporting the functions of the area of Chongqing's economy plays an important role . In the analysis of the financial crisis on the city's wire and cable industry on the basis of impact put forward as soon as possible out of the "copper by the storm" situation, and to maintain steady and rapid development of the relevant recommendations.

1, wire and cable manufacturing industry by the financial crisis Analysis

Since the second half of 2008, Chongqing, wire and cable manufacturing industry has experienced many severe tests, and the PPI at the purchasing price of raw materials, volatility in the context of wire and cable processing enterprises face greater difficulties, production and profits are subject to greater room for growth degree of compression. From the total value increment of view, in spite of the high price of the first three quarters of factors led the industry in 2008 to achieve annual output value of 7.543 billion yuan, up 39.9%, but the sales rate of 97.6% in 2007 but never in 2008 92.9%, down 4.7 points. From the levels of economic efficiency perspective, the industry achieved a total profit of 198 million throughout the year, an increase of 17.6%, but the growth rate dropped by 62.5 percentage points.

By the financial crisis, rapidly shrinking corporate profits since the second half, the profit growth rate of more than 1-12 total from January to August dropped by 9.8 percentage points. From the above data analysis to the brand of Chongqing Pigeon Electric Wire & Cable Co., Ltd., Chongqing, Chongqing Taishan Cable Co., Ltd., the city can top fifty business research situation, the financial crisis on the impact of wire and cable industry in-depth analysis is as follows:

1, the upstream industry suffering from the crisis, due to its sensitivity to the impact of closely related - wire and cable manufacturers rely on a high degree of non-ferrous metals industry, international, market-oriented growth of the industry greater impact on the dramatic changes in the situation.

First of all, non-ferrous metal industry as an early realization of China's key industries with international standards, prices of their products and docking with the international market very closely associated. Electrolytic copper and other raw materials futures market transaction price changes in the domestic market reaction to the same sensitive, since the second half of 2008 has been a gradual shift from the financial crisis to the real economy, the spread of the virtual economy, a dramatic drop in external demand, supply and demand of non-ferrous metal industry has been greatly effects of electrolytic copper and electrolytic aluminum price volatility is bound to affect the wire and cable manufacturing, and other downstream industries.

Second, the properties of wire and cable manufacturing industry itself, so that in a crisis "for copper by the storm." Wire and cable products for 90% of raw materials, mainly copper and aluminum, resulting in dependence on the upstream industry is obvious. Not only with the purchase of raw materials, production of enterprise products are closely related to changes in its price is the wire and cable products, sales have significant impacts. Therefore, the upstream industry, conducted by the financial crisis to the wire and cable industry, "copper gridlock" and its impact is self-evident.

2, cable product ex-factory price "reflect market conditions," lead to "price scissors" shock is inevitable - wire and cable market price movements very closely associated with raw material prices, while the purchase of raw materials and products sold between the "time difference", "scissors" effect larger.

From raw material purchase price, as the effects of financial crisis, the gradual release into the entities in the economic level, the price of electrolytic copper plate from the first three quarters of 2008, the average price of 55,000 yuan / ton decreased rapidly to 10 months of 30,000 yuan / ton, in the futures market showed more than 10 days consecutive limit down, the price volatility makes wire and cable companies had no time to respond accordingly, the price rose during the purchase, a higher proportion of raw materials inventory has not yet digested, their prices have fallen by nearly half.

See prices from cable products, sales channels, at all levels of dealer quotes and price fluctuations in raw materials fixed on the terminal price trends, wire and cable industry, the factory makes a perfectly competitive market pricing does not lie in enterprises, "reflect market conditions" has become inevitable by the result of a sharp fall in copper cable products ex-factory price drop is inevitable, which is in the city's pigeons and other cable companies license the performance of more outstanding.

To sum up, the main raw materials, copper prices rose sharply, wire and cable companies buying raw materials, tight liquidity, cash flow is slow;

Copper prices fell sharply, companies no time to digest raw material prices have fallen sharply, between the "price scissors" and "time difference" squeeze the profitability of the enterprise space, the production had a significant impact.

3, real estate, construction, etc. affected by the crisis, their needs due to the impact of the shrinking - the rapid declines in market demand for cable sales were affected to some extent.

City wire and cable companies the demand side of the main power system, real estate, industrial and construction projects, in addition to the power system a significant impact on the city power grids, unaffected, since June 2008 sales of commercial real estate space continued to decline, all annual reduction of up to 19.2%, new starts fell 1.3% in area, including office space of newly started up 58.3% decline in real estate construction projects down to the wire and cable enables rapid decline in demand. At the same time, industrial wire and cable products supporting industrial production is also affected due to a corresponding decline in demand synchronization.

It is worth noting that the city's development has been the impact of wire and cable industry is not entirely by the financial crisis caused by extrinsic factors, the industry a few problems in their own development can not be overlooked: First, most enterprises are small-scale industry, repeated investment, production capacity surplus; Second, prices are still a number of small and medium enterprises to become competitive weaponry, technology is not high gold content, quality, and increased risk; 3 is the enterprise product development, production management and other aspects of core competencies to be increased. When the economy into the downward cycle interval, the industry still need to strengthen the self-adjustment, the financial impact of the crisis was exacerbated by the breadth and depth adjustment.

2, wire and cable industry, out of the woods as soon as the relevant recommendations of

1,2 months from the city's economic trend, the state and Chongqing, the effect of investment-led growth is gradually released, closely associated with the investment in some industries have been reactivated signs. From the perspective of wire and cable industry, engineering, cables and other needs will also increase, wire and cable industry, pick up a bright future, in order to make it out of the shadows as soon as the relevant recommendations are as follows:

The macro level:

A concern for home appliances to the countryside, stimulate transformation of the rural household electricity lines. In the "home appliances to the countryside" policy stimulated a large number of high-power electrical appliances will have greater access to rural families, and the present rural household, mostly the lower price and load wires, some areas more Aluminum Core for the loss of a high wire, household appliances increased load increased security threat worthy of attention. In this context, the Government from the regional policy level, the wire cable into the "household appliances to the countryside" complementary projects to motivate the rural general electric circuit frame transformation, driven by cis-city effective growth of demand for wire and cable industry.

2, promoting enterprise mergers and reorganizations, to encourage enterprises to become bigger and stronger. The city engaged in industrial manufacture of wire and cable up to 45 on the company, in addition to cable and Dove brand Taishan Cable for 50 enterprises, most SMEs in product R & D capability is weak, the existence in a low-price competition, while the the impact of the financial crisis caused by sharp fluctuations in copper prices, demand shrinkage of the financial strength of SMEs weaker effect was more obvious in the current situation, the government should encourage and support enterprise mergers and reorganizations, large cable companies get more funding and land production factors such as support to facilitate their turn "dangerous" as a "machine", bigger and stronger.

The micro level in terms of:

1, control costs: grasping technical innovation, focus on management.

First, equipment and technology through process re-engineering, optimization, and to strengthen technical training for workers to improve productivity, enhance value-added per unit of product;

Second, by strengthening internal management, and optimize enterprise management system, reduce operating costs;

Third, control of raw materials and product inventory, reduce the impact of price fluctuations.

2, Paul Supply: grasping products, arrest development.

First, optimize the product structure, qualified enterprises to extend the product line, through the take the "high-voltage cables," "Porcelain integration", "Electrical matching" and other models, product line extension to the upstream and downstream, strengthening product supply capacity;

The second is to increase R & D efforts, in close connection with railway construction, rail transportation, wind power, nuclear power, submarine cables, new energy projects, pigeons card, Tarzan and other large enterprises to actively invest into research and development of new products, higher value-added product line .

3, promoting demand: grasping the market, grasping the promotion.

First, grasp business segments, which focus on strengthening the demand for different products and services supporting one to one;

The second is to actively expand into new markets outside the region, while broad-based participation projects cables, and the supporting cable project bidding;

3 is the brand enterprises to increase product promotion, promotion efforts, to boost its profile.

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