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Nike's Air Force 1s, Still Flying up High
Over the past 25 years, Nike has introduced more than 1,700 color combos for the sneaker, but it's the white Air Force 1s that have endeared themselves to urban fashion plates. Why? Because they are perfect matches with of-the-moment hip-hop trends, from Adidas tracksuits to eightball jackets to throwback jerseys to today's wild-hued hoodie. "I've been wearing Air Force 1s probably since I was 3 years old," Keenan Harris, 17, said as he perused the Air Force 1 display at the SneakerVilla on 52nd Street in West Philadelphia.
"I usually get about three pairs a year. Even more in the summertime."
This month, the Oregon-based sportswear giant is continuing its yearlong celebration of the sneaker by introducing novelty shoes commemorating AF1's sports history.
And can you blame Nike for wanting to celebrate? The shoe, as reported by Susquehanna Financial Group analyst John Shanley, is still Nike's most popular, with sales coming in at about $800 million a year.
The celebration hits every possible Air Force 1 market, from baller luxury-seekers to graffiti-artist skateboarders.
In December, Nike kicked things off by introducing the newest performance shoe, the Air Force 25, a more aerodynamic shoe with extra cushioning in the heel and the top. Air Force 1s also had an official 25th birthday party in New York City's Gotham Hall, with performances by old-school rappers Eric B. & Rakim, Nas and Kanye West.
Nike has also built two dozen 325-square-foot in-store boutiques in sneaker stores throughout the country, called Nike Air Force 1-Doors.
The areas are sleek with smooth black shelving, hardwood floors and black leather chairs for trying on sneakers. Jumping on the trend toward all things luxury, Nike created two limited-edition styles of the shoe, fashioned in Italy, which are enclosed in a case. The white AF1 is made from anaconda skins, and a black and brown pair is fashioned from crocodile. The cost - $2,000.
"I've sold two pairs already," said Frank Peterson, SneakerVilla's AF1 specialist, adding that he's carrying just six pairs of each shoe. "They are hot and they appeal to a certain customer."
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